Bulgari Agostino unveils the sweetness of the Arctic: the new marshmallow bear
Following the success of our participation at ISM Cologne 2025, we are excited to officially present our new product: Marshmallow Bear!
The trade fair was an extraordinary opportunity to share with you the magic of our Antarctica-inspired stand and to unveil this sweet novelty that has already won everyone over.
Soft, colorful and with an unmistakable flavor, the Marshmallow Bear is designed to bring moments of joy and sweetness. Perfect for any occasion, it is available in three colors: white, light blue and pink, ideal for bringing a touch of magic and color to any event. With an appealing design, this product combines taste and creativity, confirming our commitment to creating innovative sweets that know how to surprise.
To accompany the launch of our Marshmallow Bear, we have created a campaign that celebrates the magic of the Arctic and the journey of discovering new sweets.
Thanks to unique and fun characters, visitors to our stand were able to immerse themselves in a world of ice, colors and smiles.
We thank everyone who came to visit us at ISM Cologne 2025, making this edition truly special. We can’t wait to share more news with you in the coming months!
